![]() Gamergaters have attacked people for critiquing the treatment of women in video games, denouncing Gamergate and simply making fun of it. The now amorphous movement was formed by a group of gamers demanding better ethics in video game journalism (the bad journalism is the "gate" part) but was co-opted by a group hunting for any slight and quick to berate and threaten critics with anything from rape and murder to the exposure of private information. That's according to one advertiser who has been caught up in an ongoing fiasco that's pitted various factions of gamers against one another, and against publishers and advertisers.Įven after numerous thousand-word explainers, Gamergate is no easier to explain. Timothée Chalamet Bisexual Cannibal Film ‘Bones and All’ Gets 8.Here is the most crucial thing a marketer needs to know about so-called Gamergate.Libs of TikTok Takes on Big Tech: ‘If Twitter Permanently Bans Me, I’ll Sue Them’.Daily Mail: ‘My Son Hunter’ a Hit at Hollywood Screening: ‘Not Your Mother’s Conservative Movie’.Raskin: Trump’s MAGA Movement Has ‘Hallmarks of a Fascist Political Party’.Disney Star Josh Gad: Biden Should Have Called MAGA Movement ‘FULL Fascism,’ Not ‘Semi-Fascism’.General Mark Milley Still Silent After Marines Used in Biden Speech Attacking ‘MAGA Republicans’.Joe Biden Trashes ‘MAGA Agenda’ as ‘Extremism that Threatens Very Foundations of Our Republic’.Joe Biden Requesting $13.7 Billion More in Aid to Ukraine.Biden Advisor Lance Bottoms: MAGA GOP Agenda Has No Place in U.S.Over 50 ‘Classified’ Folders Seized by FBI from Mar-a-Lago Were Empty.Daily Mail: ‘My Son Hunter’ Is ‘Not Your Mother’s Conservative Movie’. ![]() Jane Fonda Undergoing Chemotherapy for Non-Hodgkin’s Lymphoma.Joe Biden Trashes 'MAGA Agenda' as 'Extremism'.Flex Alert: California Advises Not to Charge Electric Vehicles 4-9 pm.13 Migrants Drowned in Last Week's Single Border Crossing into Texas.'My Son Hunter' Gets Standing Ovation at Secret Hollywood Screening.Report: Melania Trump Bought New Wardrobe After FBI’ Contaminated’ Her.Read resigned from Gawker in July 2015, and it was announced on Thursday that would be shutting down next week after being made bankrupt and auctioned off as a result of the Hulk Hogan VS Gawker case. And when Gawker really went too far - far enough that even our regular defenders in the media wouldn’t step up to speak for us - Gamergate was there, in the background, turning every crisis up a notch or two and making continued existence impossible. Gamergate proved the power of well-organized reactionaries to threaten Gawker’s well-being. The sites went back to normal.īut of course it didn’t go away. But in the weeks we’d been hemorrhaging advertisers and goodwill, stories in the New York Times and other outlets - the real media-and a segment on The Colbert Report made it clear that the Gamergaters were the bad guys in this case, not us. Gawker had taken a hit - thousands of dollars of advertising gone, at least. Perhaps tellingly, it was the first time I’d ever really been confronted with the business side of Gawker besides small talk at parties. I then published, without Joel’s knowledge, an apology for the apology. Joel, then the executive editor, published on Gawker, over the objections of the editors, another clarification. Nick asked me to draft a non-apology apology - a clarification, basically, that we did not, institutionally, support bullying. Our chief revenue officer flew to Chicago to meet shaky clients someone I hadn’t spoken with since high school Facebook-messaged me to let me know that her employer, L.L.Bean, a Gawker advertiser, was considering pulling its ads. Read then explained that Gawker’s downfall first started to become visible after his failure to discipline Gawker reporter Sam Biddle for pro-bullying comments, leading GamerGate to contact advertisers on the site, which caused “crisis” at the company.Īnd so Gawker went into full-on crisis mode. Of all the enemies Gawker had made over the years - in New York media, in Silicon Valley, in Hollywood - none were more effective than the Gamergaters. Read devoted an entire section of his piece to the consumer movement, explaining how Gawker’s once-mighty media empire was humbled by a group of politically inexperienced hobbyists who banded together and refused to give up.Īs Gawker was imploding in the summer of 2015, a group of teenage video-game enthusiasts was throwing gasoline on the already-raging fire.
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